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Amicci

Founded in 2020, Amicci was born from a simple idea: denim is more than just fabric — it is attitude, identity, and everyday expression.

What started with a deep appreciation for the timeless character of denim quickly evolved into a brand focused on creating pieces that feel modern, confident, and wearable without losing that classic foundation. We believe great denim should move with you, adapt to your lifestyle, and become part of your story over time.

At Amicci, every collection is built around the details that matter: fit, comfort, durability, and design that feels effortless. Inspired by contemporary street culture and the versatility of denim, our aim is to create clothing that can be worn every day while still making a statement.

Since day one, our love for denim has remained at the core of everything we do — constantly reworking silhouettes, washes, and finishes to bring fresh energy to a timeless essential.

For us, denim is not just where we started. It is who we are. Every piece we make is considered from the fabric up — the weight of the denim, the structure of the wash, the finish on every seam.

How we build denim differently

Most brands buy off-the-shelf fabric and apply a wash. We develop our own. From yarn weight to final finish, we control the process — which means we control the fit, the structure, and how the jean wears over time. Amicci denim is built to soften with wear, hold its shape through washes, and look better at six months than it did on day one.Every silhouette we release — whether it's the Sanko skinny, the Maranello flare, or the Lennox straight — is built around how real men dress. Not runway fits. Not sample sizes. Fits that work in the real world, for real bodies, in real situations.